It’s time to say goodbye… 💚

I've got big news to share with you today…

And honestly, it's not something I ever thought I'd be writing.

After 6 years of building PetLab from the ground up, we've reached a moment we never expected.

And it means saying goodbye to something familiar...

So we can build what comes next the right way.

It's time to say goodbye to PetLab...

After years of trying, we weren’t able to secure our trademark in Australia under that name.

So we did the next best thing.

We registered the closest name possible to what we’ve always loved…

PawLab™.

And now our name is changing, but everything you love about us is staying the same.

Same team.
Same products.
Same mission.

Just a new name we can finally protect.

And this matters...

Because it means we can now grow the way we’ve always wanted.

We’re finally free to launch revolutionary pet products in new categories…

Think…

🧼 Coat care & grooming
🌿 Natural pet supplements
🧽 New breakthrough cleaning innovations

This small name change opens the door to more products…

More innovation…

And more ways to support pet parents like you.

Because we're on a mission to make pet parenting easier for millions of pet owners in Australia.

So from the whole PetLab team… thank you for your support over the last 6 years. 🙏

You’ll start seeing the new Pawlab™ name roll out soon across our site, emails, packaging, and socials.

And look out for my next email…

When we officially switch over to Pawlab™...

Because we’re launching the most requested product we’ve ever been asked to make.

This one's been a long time coming.

Cheers,

P.S. Our name is changing from PetLab to PawLab™, but everything you love about us is staying the same.

P.P.S. We’ve got exciting innovations on the horizon and we can’t wait to share them with you under our new name Pawlab™.